As opposed to other cells, brain cells divide very poorly once they are formed at young age. In addition, we start losing these very important cells at significant numbers (about 7000 a day) when we reach our mid 30’s. Brain cells (neurons) die from different reasons, some of them are related to our normal metabolism. For example, brain cells are attacked by free radicals generated by our energy producing system, the mitochondria. On top of this, the normal death rate of brain cells increases significantly in the presence of neurodegenerative diseases, such as Alzheimer’s or Parkinson’s diseases. The premature death of our brain cells is responsible for the impairment of our memory and mental energy.

Therefore, living well and staying fit into old age requires KEEPING OUR BRAIN CELLS ALIVE for as long as we can. Since this is an uphill everyday endeavor both for healthy persons and, in particular, for individuals at risk of developing neurodegenerative conditions, neuroprotective agents should be safe enough to be consumed daily for many years. Innovative formulations generated from safe natural compounds that can be targeted to the brain represent an ideal source of neuroprotective agents.

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